Without the ability to link web pages together the World Wide Web would be a very difficult place to navigate. Imagine if you had to type the address to every page you visited.

A link can be created from any picture or line of text.

Links can be to other pages on your website or they may point to websites and files on other servers (off-site links). When building your website you must determine how many pages or links you need.

Sometimes it's useful to have a "Links" page. This is a page on your site with links to other websites you think your visitors might find interesting or helpful. Perhaps you would want to trade links with another website. This helps generate traffic for both sites.

With whom would you want to trade links? Let's suppose you sell musical instruments. You might request a link exchange with a website that sells sheet music. The two are related but not competing businesses. It would be mutually beneficial for a link trade in this instance. Email the site owner/operator to request a link exchange.

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